job9

eCommerce Marketing Director

The eCommerce Marketing Director is leads Hunter’s performance marketing to drive eCommerce sales, including content development, measurement, and syndication; search engine marketing (SEM), email marketing, retargeting, and paid media. Accountability includes plan development, analytics, and improvement across the marketing mix.

Key Success Metrics

  • eCommerce revenue for HFC.com
  • eCommerce for Customer sites
  • Improving conversion metrics

Essential Duties and Responsibilities

  • Create a strong relationship with the VP eCommerce sales; collaborate, support and partner to drive eCommerce sales growth.
  • Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions.
  • Build strong relationships across Hunter’s sales, marketing, and other functional teams
  • Develop, execute and measure plans for eMail, retargeting, and paid digital media (including SEM).
  • Develop and execute an affiliate program.
  • Develop content for HunterFan.com and customer sites, including category pages, and product detail pages (PDP). PDP page content includes product images, descriptions, bullet points, etc.
  • Identify new areas of eCommerce opportunity beyond current organizational thinking.
  • Manage our outsourced consumer support center and Bizaarvoice review management.
  • Build relationships with key account marketing teams and leverage opportunities for co-marketing
  • Improve the consumer experience on HunterFan.com to increase conversions, sales, and strengthen the Hunter brand.
  • Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
  • Recommend and develop recommendations to enhance Hunters marketing technology (MARTECH) stack to drive eCommerce sales.

Education/Experience Requirements

  • BA required. MBA preferred
  • Minimum 7+ years marketing experience
  • Significant B2C eCommerce marketing experience

Special qualifications or skills

  • Strong analytical skills
  • Good leadership and interpersonal skills; able to work across functions
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Strong project management skills with the ability to implement significant eCommerce technology projects
  • Excellent verbal and written communication skills
  • Good presentation skills, both verbal and written
  • Highly creative with ability to think out of the box
  • Strong results focus

Application Form

Employment Application

  • Please click HERE to download the Employment Application, saving it to your computer.
  • Once saved to your computer, you can open it with Adobe Reader to view and fill out the form electronically.
  • Once you have filled out the form completely, save the file and email the completed version to HR@hunterfan.com

Self Identification Form

  • Please click HERE to download the Self Identification Form, saving it to your computer.
  • Once saved to your computer, you can open it with Adobe Reader to view and fill out the form electronically.
  • Once you have filled out the form completely, save the file and email the completed version to HR@hunterfan.com

About Hunter Fan

Hunter Fan Company is an Equal Opportunity Employer that offers a competitive salary and excellent benefits package.

Sure, we invented the ceiling fan—but every day, we find new ways to perfect it. That’s our challenge and our passion. Why? Because a ceiling fan is something special. It’s more than a mere appliance or fixture—it’s a piece of fine furniture that’s also incredibly functional. What other home furnishing can maximize comfort, energy efficiency and aesthetics in every room? Because we design and engineer our fans right here in Memphis, we’re able to stay at the forefront of the industry, incorporating the very latest trends and technologies into our fans, then rigorously testing them beyond established standards to ensure a lifetime of whisper-quiet performance.

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