Job - Content Strategy Specialist

Content Strategy Specialist

The Content Strategist works cross-functionally in a highly visible role to help
grow our eCommerce sales by supporting the planning and execution of
content strategy and managing all of our email campaigns for the Hunter,
Hunter Industrial, Casablanca and partner websites.

Key Success Metrics

  • Ecommerce Revenue
  • Ecommerce Site Traffic
  • Improving Conversion Rate

Essential Duties and Responsibilities

Planning and Execution of Content Strategy

  • Lead our content efforts, managing our content marketing calendar and coordinating advanced delivery with marketing team members, ensuring on-time execution, proper audience segmentation, and regular analysis of results.
  • Understands and constantly evaluates the customer interaction with content to solidify brand relevancy and builds effective customer-first content
  • Establish efficient and collaborative working relationships with key internal partners (Creative, Brand, Sales, Product, and Channel) in order to align on content strategy at the monthly, weekly and daily level across all channels
  • Manages creative development process for ecommerce content and develops content strategy briefs that serve as the key document for cross-functional alignment
  • Develop a strong merchandising /product knowledge base for each season's assortment in order to translate those into the content planning process
  • Update and maintain site content to ensure all SEO best practices are in place. 
  • Assist in writing various content pieces, which includes but not limited to metadata descriptions, blog posts, Ad copy, and email blasts   

Plan and Execute eMail Campaigns

  • Assist in writing various content pieces, which includes but not limited to metadata descriptions, blog posts, Ad copy, and email blasts   
  • Monitor, analyze and report on performance through test strategies (A/B testing, multi-variant) by coordinating efforts across the marketing team
  • Manage email campaigns on the ESP platform to include; setup, testing, deployment, trouble-shooting, and reporting
  • Leverages analysis of campaign performance and makes use of customer data to inform future campaign requirements and improvements
  • Build and manage automations and drip campaigns inside the email platform
  • Consistently improve deliverability, in-boxing, email open, and click rates
  • Leverage demographic, behavioral and purchase information and develop targeted and segmented campaign

Education/Experience Requirements

  • Bachelor’s degree in marketing, business, communications, journalism, advertising or a related field 
  • 1 -3 years digital experience
  • Strong understanding of and experience with SEO, SEM and PPC campaign management and execution
  • Fluent in data/analytics strategies and execution (Google Analytics, A/B Testing, Google Tag Manager, Social Analytics etc.)
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, DOMO)
  • Knowledge of current digital media trends and best practices for effective online communications

Special qualifications or skills

  • Self-starter with strong organization skills; ability to manage requests and questions with positive attituded 
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Excellent writing and editing skills and a portfolio of work that demonstrates them. 
  • HTML and Photoshop experience
  • Strong analytical skills and acute attention to details
  • Able to function effectively in a fast paced, multi-task team environment
  • Highly organized with proven project management skills 
  • Experience working with multiple cross functional teams
  • Explicit attention to detail; creativity & resourcefulness

Application Form

Employment Application

  • Please click HERE to download the Employment Application, saving it to your computer.
  • Once saved to your computer, you can open it with Adobe Reader to view and fill out the form electronically.
  • Once you have filled out the form completely, save the file and email the completed version to HR@hunterfan.com

Self Identification Form

  • Please click HERE to download the Self Identification Form, saving it to your computer.
  • Once saved to your computer, you can open it with Adobe Reader to view and fill out the form electronically.
  • Once you have filled out the form completely, save the file and email the completed version to HR@hunterfan.com

About Hunter Fan

Hunter Fan Company is an Equal Opportunity Employer that offers a competitive salary and excellent benefits package.

Sure, we invented the ceiling fan—but every day, we find new ways to perfect it. That’s our challenge and our passion. Why? Because a ceiling fan is something special. It’s more than a mere appliance or fixture—it’s a piece of fine furniture that’s also incredibly functional. What other home furnishing can maximize comfort, energy efficiency and aesthetics in every room? Because we design and engineer our fans right here in Memphis, we’re able to stay at the forefront of the industry, incorporating the very latest trends and technologies into our fans, then rigorously testing them beyond established standards to ensure a lifetime of whisper-quiet performance.

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