Digital Media Specialist

The Digital Media Specialist is focused on building the Hunter, Hunter Industrial and Casablanca brands through support of marketing automation/email, SEM, display advertising and analytics to drive brand building initiatives.

Description

Marketing Automation/Email

  • Create and execute email marketing campaigns (personalization, drip, nurture), including landing page and responsive email templates for all Hunter brands
  • Monitor, analyze and report on performance through test strategies (A/B testing, multi-variant) by coordinating efforts across the brand team
  • Maintain email marketing calendar and list management, in coordination with agencies and brand marketing team to ensure emails are executed within business objectives
  • Develop best practices/playbook for email communication, lead scoring, lead nurturing and maintain data hygiene alongside sales teams

SEM

  • Plan and execute all SEM, display and remarketing strategies, in coordination with the brand team marketing content calendar and the Associate Brand Manager
  • Perform tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns including; conducting keyword, trend and audience research
  • Negotiate media buys and organize media proposals

Display Advertising

  • Create compelling and effective banner ads for paid channels using software tools
  • Develop, build, implement and manage paid search, paid advertising to drive traffic on hunterfan.com,hunterindustrialfan.com and casablancafanco.com
  • Manage day-to-day performance optimization activities across advertising platforms in order to maximize KPI’s with a focus on driving direct and ecommerce sales

Analytics

  • Use statistical analysis and reports to create campaigns as well as develop key insights/analysis on the website for enhancements/improvements and increased conversions
  • Continually provide optimization recommendations based on ongoing analysis and understanding of best practices
  • Develop scorecard/key metrics for analytics across all channels

Experience

  • Lead generation, email campaign building and drip campaign experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Proficient understanding of landing page best practices/design and A/B testing for content conversion
  • HTML and Photoshop experience
  • AdWords certified preferred
  • Certification in a marketing automation platform, Marketo preferred
  • Solid analytical skills and acute attention to details
  • Salesforce and Percolate experience a plus
  • Able to function effectively in a fast paced, multi-task team environment
  • Highly organized with proven project management skills

Requirements

  • Bachelor’s degree in marketing, business, communications, journalism, advertising or a related field
  • Minimum 3 years marketing experience
  • Strong understanding of and experience with SEO, SEM and PPC campaign management and execution
  • Fluent in data/analytics strategies and execution (Google Analytics, A/B Testing, Google Tag Manager, Social Analytics etc.)
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, DOMO)
  • Knowledge of current digital media trends and best practices for effective online communications
  • Background in running the day-to-day operations of paid media

About Hunter Fan

Hunter Fan Company is an Equal Opportunity Employer that offers a competitive salary and excellent benefits package.

Sure, we invented the ceiling fan—but every day, we find new ways to perfect it. That’s our challenge and our passion. Why? Because a ceiling fan is something special. It’s more than a mere appliance or fixture—it’s a piece of fine furniture that’s also incredibly functional. What other home furnishing can maximize comfort, energy efficiency and aesthetics in every room?
Because we design and engineer our fans right here in Memphis, we’re able to stay at the forefront of the industry, incorporating the very latest trends and technologies into our fans, then rigorously testing them beyond established standards to ensure a lifetime of whisper-quiet performance.

Download the PDF application then save the completed file and email to the address below.


Contact

Heather Garces
Human Resources Hunter Fan Company
7130 Goodlett Farms Parkway, Suite 400
Memphis, TN 38016
Email

Share this opening